The RMBC Method was originally created to help me write long-form sales letters. But as you’ll see inside the program – this system applies to virtually every type of copy.
The reason why is because no matter what you’re selling, or how you’re selling it…
You first need to understand your prospects, their pain points, and the solutions they’ve tried in the past (Research).
You also need to be able to differentiate what you’re selling them today, from what they’ve used previously. And you need to do that in a way that’s wildly convincing (Mechanism).
Then you’ll need to answer several other questions in your marketing, including the background story on the product and how it was created (Brief).
Then finally it’ll come time to write the Copy.
Even if you’re just doing a short eComm landing page, or a FB Ad, you’ll still pull several elements from my Sales Copy outline.
And don’t forget all of the additional modules in The RMBC Method…
Because this program covers everything from writing Advertorials and FB Ads…
To crafting killer headlines and writing better fascinations – two subjects that apply pretty universally to sales copy.
